Louis Vuitton Pop-in, Beijing SKP, China

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For our collaboration with Louis Vuitton for their pop-in @ Beijing SKP, we developed their concept of LV customers been characterized by a strong spirit of travel, and we turned that into a giant metal mesh dome inside their shop, to create a sense of belonging and a true experience withing the shop area.

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Customers are attracted into this shop by the strong visual of the installation - and of course the display of the new men's collection - but they can also rest from the outside bustling world, feeling protected by the dome.

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It’s a safe and sheltered place, where Louis Vuitton’s customers can enjoy the usual plush treatment and pampering, while having a look at the new season’s items.

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Customers will be an active part of the immersive experience and they will feel part of the journey.

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The installation is visible from outside the shop as well, in order to create curiosity and interest for the customers passing by the corridors of Beijing SKP mall.